Jobs & Internships Title:
Marketing Associate

Post Date
2/1/2019

Expiration Date
2/28/2019

Details:
GENERAL DESCRIPTION OF CLASS:
This is responsible work in the oversight of all group sales efforts for the RP Funding Center (arena, theatre, and convention center) and its events. Work involves the assistance of marketing, advertising, public relations, promotional, and grassroots campaigns for the RP Funding Center.

ESSENTIAL FUNCTIONS:
-Oversees group clients using the venue ticketing system, accounts payable policies and procedures, and communication with other departments group ticketing, transportation and dining needs.
-Generates new group sales business through participation in trade shows, grassroots initiatives, and corporate relationship development.
-Works directly with events and catering departments to create "added value" opportunities for groups, including exclusive activities, tours, behind-the-scenes experiences, and event packages.
-Maintains all group patron accounts, updating contact information, and coordinating billing and payments.
-Assists the Marketing Department with print, radio, TV and social media advertising campaigns, season planning and event execution, budgeting, contests and promotions, and creative development.
-Creates events images and collateral.
-Plans and executes RP Funding Center's promotional opportunities at partner trade shows, on-site catering and banquet showcases, and local events.
-Remains current on national trends in the industry & local market changes to best serve the facility.
-Generates and distributes email blasts to nearly 1,000 group account contacts promoting upcoming events, group discounts and reservation procedure.

ADDITIONAL RESPONSIBILITIES:
-May handle graphic design needs for digital creative, print advertising, collateral, and promotional materials (flyers, postcards, poster banners, and mailers).
-Attends meetings, conventions and conferences.
-Assists with general administrative duties as necessary.
-Performs other duties as assigned by Marketing Manager.

KNOWLEDGE, SKILLS & ABILITIES:
-Considerable knowledge and demonstrated aptitude in social media development and analytics.
-Ability to multi-task under deadline pressure in a fast-paced environment.
-Ability to maintain an effective working relationship with clients, employees, group leaders, patrons and others encountered in the course of employment.
-Excellent communication, problem solving and organizational skills.
-Strong customer service and interpersonal skills.
-Extensive knowledge of public relations, social media, electronic communications systems, office software applications, and desktop publishing programs.
-Knowledge of marketing principles, practices and methods.
-Considerable knowledge of modern office equipment and personal computers and the ability to use computer programs including Microsoft Word, spreadsheet, database systems, and Adobe.
-Knowledge of Creative Suite including Photoshop and Illustrator and the Ticket.com ticketing system.
-Familiarity with social media e (Facebook, Twitter, Instagram)
-Basic knowledge of switchboard systems, cell phones, and radio communication.
-Ability to write and prepare advertising copy/art for print and electronic media ads, write press releases and advisories.
-Ability to work flexible, non-traditional business hours, late nights, weekends and possible holidays.
-Sound knowledge of creation, development, implementation and evaluation of advertising, marketing, public relations and promotional programs.
-Ability to proof read and edit all written and visual materials for clarity, accuracy and content.
-Firm understanding of area demographics, advertising layout and media buying.
-Excellent ability to communicate clearly and concisely, both orally and in writing, with all levels of employees, clients, patrons and customers.
-Ability to establish and maintain effective working relationships with employees, other departments, lessees, patrons, consultants, vendors, sponsors, promoters, community leaders, and the public as necessitated by the work.

WORKING ENVIRONMENT/CONDITIONS:
-Requires sedentary work that involves walking or standing some of the time, exerting up to 10 pounds of force on a recurring basis, routine keyboard operations.
-The job risks exposure to no significant environmental hazards.
-The job requires normal visual acuity, and field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.


Qualifications:
QUALIFICATIONS (EDUCATION, TRAINING, AND EXPERIENCE):
-Bachelor's degree from an accredited college or university in Business, Communication, Marketing, or related field.
-Minimum of two (2) years of relevant experience in sales or marketing, preferably with an arena, convention center, hotel, performing arts facility or other multipurpose public assembly facility
-Experience in Graphic Design using Photoshop and/or Illustrator required.
-Experience in photography and videography preferred.

SPECIAL REQUIREMENTS:
-Must possess a valid driver's license.
-Must maintain a valid telephone number.
-May be required to work overtime, or alternate hours, as necessary for the efficient operation of the department.
-Position may be designated as Mission Critical by Department Director.


Comments:
Please apply at http://www.lakelandgov.net/departments/human-resources/job-opportunities/

Employer:
City of Lakeland

Email:
civilservice@lakelandgov.net

Website:
http://www.lakelandgov.net/departments/human-resources/job-opportunities/