Jobs & Internships Title:
Marketing Manager, Events

Post Date
8/2/2021

Expiration Date
10/31/2021

Details:
1. Create, implement and receive necessary approval (internal and external) of marketing and promotional plans for assigned projects.
a. Develops and identifies appropriate audiences and advertising avenues available to gain maximum return for the marketing and promotion of assigned events, products and projects.
b. Marketing activities include but are not limited to expertise in the negotiation and execution of:
i. Media planning
ii. Media buying
1. electronic
2. print
3. out-of-home
4. digital
5. television/radio
iii. media promotions (utilizing RFP process)
iv. 3rd party promotions (utilizing RFP process)
v. Special offers
vi. Dynamic pricing initiatives
vii. Collateral creation and distribution
viii. Social media
ix. Production requests and execution (collateral and electronic media)
x. Obtaining media sponsors
xi. Community partnerships and strategic alliances
xii. Coordinate with Group Sales to insure their collateral and information needs are met
c. Expects duties to include some nights and weekends
Title: Marketing Manager, Events Department: Marketing
Job Code: 200 Data Elements:
Int. Title: Marketing Manager, Events
Reports to: Director of Marketing WC Code:
FLSA Status: Exempt Date Updated: July 2021
2. Participate in audience development initiatives,
a. Utilize behavioral, psychographic and demographic information gathered through data analytics to make decisions on appropriate audiences.
b. Work to build and expand new and diverse audiences.
3. Maintain, in a fiscally responsible manner, the marketing budgets of assigned projects.
a. Prepares, records, codes and submits event invoices and p-card for payment in a timely fashion
b. Prepares financial advertising settlements by established deadline
4. Insure that all Straz and event materials conform to accepted standards of accuracy, clarity, impact, sponsor recognition, timeliness and style.
5. At the weekly department meeting, presents an update summarizing sales, work progress, upcoming strategies, promotions, partnerships, as well as questions and roadblocks.
6. Provides effective, efficient, data-driven management of assigned events to ensure financial success
a. Continuous analysis of sales and goals, providing updated forecasts as needed
b. Pulls and reviews relevant ticketing reports via Tessitura, RMA, Segmentation Engine and associated programs
c. Based on historical data and data gathered via Tessitura, RMA and Segmentation Engine, pro-actively suggests pricing adjustments
7. Track and submit added-value/promo vs. paid media reports – 6 mos. and full-year
Supervisory Responsibilities:
• This position does not contain supervisory responsibilities.
Other
• Performs other duties as assigned.
The job description is intended to describe the general nature and level of the work being performed by people assigned to this position. This is not an exhaustive list of all activities, duties or responsibilities that are required of the employee for their job. Straz Center management reserves the right to amend or change duties, responsibilities, or activities to meet business and organizational needs as necessary at any time, with or without notice.
Core Competencies:
Standardized job requirements for an individual to properly perform this job.
Integrity – Demonstrates honesty and ethical practices in all work-related activities according to policies and procedures with or without supervision.
Accountability – Takes ownership for deliverables and actions and contributes value to the organization.
Communication Effectiveness – Conveys thoughts and ideas effectively through written and verbal communication, listens for understanding, and is able to give and receive constructive feedback.
Collaboration and Support of Diversity – works effectively with others to achieve a shared goal and puts the interest of the organization above one’s own.
Customer Service (Internal and External) – Makes the internal/external customer central to all thinking and consistently creates value for the internal/external customer.
Results Driven and Solution Oriented – Consistently delivers results that meet or exceed expectations and identifies problems early while taking appropriate action to minimize work disruptions.
Organizational Knowledge – Expands knowledge of the organization beyond one’s immediate unit/department to support the mission and core values of the Center.
Self-Awareness and Personal Development – Understands the impact of one’s own actions on the organization and others and demonstrates desire, drive, and responsibility to acquire knowledge and skills necessary to perform job more effectively.
Minimum Qualifications (Knowledge, Skills, and Abilities):
The work requires the staffer to be a motivated, organized, resourceful and creative self-starter who can manage multiple projects and ever-changing priorities and respect multiple deadlines on a tight schedule.
• Strong interpersonal skills and the ability to work well with a diverse population.
• Effective and professional written and verbal communication skills.
• Strong attention to detail and highly organized.
• Experience in promotions and ad planning
• Experience in media buying
• Print production knowledge considered a plus.
• Highly proficient computer skills in particular Microsoft Office 365’s Outlook, Excel and Word, knowledge of PowerPoint, SharePoint and Teams desired.
• Availability to work nights and weekends, as required for events.
Education and Work Experience:
• Bachelor’s Degree
• Three years’ experience in marketing, advertising, arts discipline, live touring entertainment industry or related field
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
• While performing the duties of this job, the employee is regularly required to sit, use a computer and the telephone. The employee is frequently required to move from workspace to workspace within the overall work facility, covering multiple floor locations.
• While performing the duties of this job, the employee is regularly required to reach with hands and arms and talk or hear. The employee is occasionally required to use hands to finger, handle or feel.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
• The noise level in the work environment is usually moderate however, the noise level in the work environment may be very loud at times on a limited time basis. (during performances, rehearsal areas, etc.)
Travel: Minimal travel is expected for this position.


Employer:
The Straz Center